PATAGONIA ZERO
LOCATION
Auburn, AL
CATEGORY
Graphic Design
ROLE
Logo design, Tag content design
BRIEF
Patagonia Zero is a pollution-awareness initiative aimed at reducing plastic waste from Patagonia's manufacturing and retail operations while fostering an engaging, hands-on experience with conservation. The campaign introduces a range of packaging options utilizing irreparable Patagonia gear. In today’s fast-paced, disposable culture, the campaign seeks to re-establish a sense of responsibility and intimacy with the environment while rewarding participants for their continued devotion to environmental activism.
RESULT
This group project targets young to middle-aged climate advocates, alongside other non-users who are passionate about restoring Earth’s ecosystems. The initiative seeks to re-establish a sense of intimacy with the environment, encouraging a deeper, more conscious relationship with the products we consume. AI photos are used to show the potential for this initiative. A finalized handmade bag made from repurposed clothing is represented as the final iteration.
I WELCOME THE OPPORTUNITY TO DISCUSS MY WORK FURTHER.
Get in touch at eangloudeman@gmail.com